Online gaming company Play'n GO debuts game collection with Dutch online casino Starcasino.nl
Henrik Gedda, Head of Regional Sales Western Europe at Play'n GO, has welcomed the opportunity to partner with Starcasino.nl, considering it one of the pedigree casino brands in Western Europe. The latest expansion plan for Play'n GO in the Dutch iGaming market was exemplified by this partnership, which went live on August 13, 2025.
With this collaboration, Play'n GO's leading portfolio of games, including popular titles like Book of Dead, Reactoonz, and Fire Joker, is now accessible to Dutch players under the country's regulated market framework. This move builds on Play'n GO's existing successful collaboration with Starcasino in Belgium and aims to grow its footprint in Western Europe by delivering quality gaming experiences aligned with responsible gaming principles.
Starcasino Director Pieter van den Bos welcomed the partnership, expressing excitement about bringing Play'n GO's world-class entertainment to Dutch players. The partnership allows both companies to expand their respective footprints and drive engagement with players. Starcasino.nl is enhancing its library of games by bringing Play'n GO's titles to its customers, positioning Starcasino.nl among the best Play'n GO online casinos.
Beyond the Netherlands, Play'n GO is actively expanding in other jurisdictions. In South Africa, the company has fortified its market presence through significant partnerships with Hollywoodbets and the Goldrush Group, making its portfolio live and accessible to local players. In the United States, Play'n GO is targeting a rollout into five new iGaming states within three years, emphasizing sustainable growth and compliance.
The company also maintains a focus on regulatory involvement and sustainability, engaging in policy discussions at international forums like the G7, G20, and UN meetings. Play'n GO has secured a license in Brazil and rolled out its products there early this year. The company is looking to increase its product reach, ensuring more Dutch players have access to its high-performing games.
In the United Kingdom, Play'n GO has consolidated its local presence with a launch on Betfred. Overall, Play'n GO is simultaneously strengthening established relationships (as with Starcasino across Belgium and the Netherlands), entering new regulated markets in North America and Africa, and continuously updating its game offerings to support long-term, sustainable expansion globally.
[1] Play'n GO Partners with Starcasino.nl in the Dutch iGaming Market. (2025, August 13). Retrieved from https://www.playngo.com/news/playngo-partners-with-starcasino-nl-in-the-dutch-igaming-market
[2] Play'n GO Expands into the Dutch iGaming Market with Starcasino.nl. (2025, August 14). Retrieved from https://www.casinobeats.com/news/playngo-expands-into-the-dutch-igaming-market-with-starcasino-nl
[3] Play'n GO's Global Expansion Strategy. (2025, August 17). Retrieved from https://www.playngo.com/about-us/global-expansion-strategy
[4] Play'n GO's Commitment to Responsible Gaming. (2025, August 20). Retrieved from https://www.playngo.com/about-us/responsible-gaming
